HAX is a new type of learning platform. My client conceived this idea to help young people learn knowledge taught outside of school. This is a brand new idea, which has not been developed yet. My client built a Beta version for some target users to verify the potential feasibility. I helped design the logo for the Beta version product and for marketing materials such as T-shirts and brochures. The logo had to convey the core concept of the product, be easy to recognize and I had to provide a quick design process so that they could use it on the Beta. I spent total one week from the first call with my client to the final deliverables.
My client was very happy with both the deliverables and the agile design process. He sent me one of the T-shirts with the logo on it and a thank you card after a couple of weeks.
Serenader is a platform for indie musicians to share, collaborate, and create music with fans. I helped my client redesign their logo for the product (including the web and the iOS app). The goal of the redesign is to enhance the branding and make a prominent product concept.
Cliquerie is an online space where users can join and create goal oriented time bounded cliques. A clique goal can be anything from sticking to a daily routine, finishing a book, learning a new skill or launching a side project. Clique members then check in with each other frequently for motivation and inspiration.
TwinDow is a drive-through convenience store that aims at 25-49 year old busy suburban moms. Users order the staple groceries they need from their TwinDow application and drive through the store to pick up the order. TwinDow helps users shop faster and get staples they need without leaving their car so that they could have more family time.
I brainstormed with a lot of concepts, and I finally used the concept of a shopping bag with a window on it. When the logo is used in digital, it will maintain a shopping bag and a window. When it is used in print products like business cards, the window will open and a QR code will appear, and this QR code will lead the users to the marketing website to further promote the app.
